Archive for the ‘Bikenomics’ Category

Inspired by STP, two local women set out to change the women’s bike apparel market

Thursday, May 9th, 2013 by

 “When you go skiing, you don’t ski in a racing suit, so we don’t want our women to ride in a racing suit.” Tonik – real jerseys for real women

Business: Tonik
Owner: Mary Dettrich and Lisa McDermott
Industry: Sportswear

From accomplishing seemingly impossible goals to fostering friendships, the Group Heath Seattle to Portland Bicycle Classic (STP) may have significant impact on people’s lives. For Lisa and Mary, it was the inspiration that made them dive into the competitive market of sportswear to create a company that specializes in bike wear for the everyday woman.

While training for the STP, Lisa and Mary, like so many other women before them, encountered a problem: they tried to buy a cycling jersey but none of them fit right.

“We just couldn’t find a jersey that fit, was comfortable and functional,” said Mary. “We either laughed till our sides ached or wouldn’t come out of the dressing room.”

So, they decided to design one.

Neither of them being seamstresses, Mary and Lisa started out by simply asking, ‘What do we want? What isn’t out there? And what do we need?’ Next they then hired a pattern maker and spent years developing a fit.

“For recreational riding, spandex really is a necessity but in the bicycling world as it stands now, there aren’t a whole lot of products for women. So the market is open,” said Lisa, adding that many women shy away from bike-specific clothing because of ill-fits and designs. “We wanted cycling clothing that functioned on a long ride but you wouldn’t feel silly if you had to walk into a coffee shop.”

Unlike the “pink it, shrink it” method that is so often applied to target women cyclists, Mary and Lisa set out to offer high-quality and highly-functional jerseys intended to meet the needs of women of all shapes and sizes, and to make them feel comfortable while riding.

“When you go skiing, you don’t ski in a racing suit, so we don’t want our women to ride in a racing suit,” Mary stated.

“We want women to move freer and with confidence. You shouldn’t have to worry about what you’re wearing while riding your bike. It makes a difference if you feel good about what you’re wearing,” added Lisa.

By providing women with comfortable gear, Mary and Lisa hope to ultimately get more women on bikes.

“Our goal is to make women feel great when they ride, so they will ride,” said Mary.

“Once you accomplish [a ride], there is no stopping you,” said Lisa. “It makes you realize how powerful you are. We want women to feel like the athlete they are.”

But entering the sports-technical wear hasn’t been easy, said Lisa.

“Sport-technical clothing is a very closed industry. We had to break through a lot of barriers,” she said. “But the reception of our product has been very warming. There’s a big need out there.”

The Tonik product line currently includes jerseys, arm warmers, headbands and socks, and Mary and Lisa hope to expand the line with padded shorts, jackets and sweatshirts.

“We’re hoping to offer a full line of products, but we need to do a lot of sizing and fitting first,” said Mary.

Learn more at http://tonik.myshopify.com/

Bikenomics is a feature series to spotlight the greater Seattle area’s growing bike businesses. Know a business that should be featured? Send me an email at amrook@cascadebicycleclub.org.

 

Haulin’ Colin: A Seattle metal shop specializing in pedal-powered creations

Wednesday, April 17th, 2013 by

Bikenomics is a feature series to spotlight the greater Seattle area’s growing bike businesses. Know a business that should be featured? Send me an email at amrook@cascadebicycleclub.org.

Business: Haulin’ Colin
Owner: Colin Stevens
Industry: Metal fabrication

With cargo and family biking growing in popularity, Colin Stevens of Haulin’ Colin is optimistic about the future of his business in custom pedal-powered creations. Specializing in bike trailers, custom bike frames, cargo-conversion, components and other custom metal fabrication, Colin says he’s plenty busy with “bike stuff.”

“I eventually would like to have a product line and a steady workflow while still doing custom work. I’d also like to expand to where I have a few employees,” said Colin. “And all that might only be a year from now. We’re working toward it.”

He’s come a long way since he first started playing with a welding tool eight years ago.

“Years ago a friend of mine said, ’Hey, let’s buy a welder and learn how to weld things.’ So we did. I later got an apprenticeship with a frame builder and I slowly transitioned into doing this fulltime,” Colin said.

Today, three years after obtaining a business license, Colin is perhaps best known in the Seattle cycling community for his heavy duty trailers.

“Early on, when I was just playing with the welder in my backyard, I built myself a heavy duty trailer for hauling lumber, bike frames and metal,” said Colin, who lives a car-free lifestyle and bikes every day. “I thought it would be fun hauling things around by bicycle. It’s also just more practical to haul it by bike than it is to rent a truck or own a car and pay insurance.”

This earned him the nickname “Haulin’ Colin”, which later would inspire his business. Built to last a lifetime, the Haulin’ Colin trailer measures 5 feet long and 2 feet wide, weighs 35 pounds unloaded, and can carry more than 500 pounds.

“There is a bit of a learning curve to ride with a trailer,” Colin warned, but the size of the trailer is large enough to carry all sorts of items yet slim enough to navigate tight spaces and bike paths.

“Carrying large objects by bike is doable; it’s not crazy,” said Colin.

Colin still uses his original trailer and has carried things like a queen-size mattress and box spring, Christmas trees, bulky boxes, multiple bicycles and lumber.

“I started building these trailers because I saw a need for heavy duty trailers,” explained Colin. “There are doggie trailers, kids trailers but you have very few options when it comes to a heavy duty trailer like this. Mine have the advantage of having a really strong hitching system, and I provide custom options.”

Since starting his business, Colin has sold around 45 trailers. But making trailers is only a small part of what he does.

“The other stuff is just more profitable,” said Colin, who is trained in many aspects of machining and fabrication but specializes in bike-related items and has built everything from supersized water bottle cages to an eight-person pedal-powered parade float.

Learn more about Haulin’ Colin at www.haulincolin.com and browse through Haulin’ Colin’s photostream for a sample of his creations.

 

Bikenomics: Greening the city with agriculture and bikes

Thursday, March 14th, 2013 by

Bikenomics is a feature series to spotlight the greater Seattle area’s growing bike businesses. Know a business that should be featured? Send me an email at amrook@cascadebicycleclub.org.

Business: Alleycat Acres
Founder: Sean Conroe
Industry: Agriculture nonprofit

What do you get when you take a vacant lot that has been the neighborhood eyesore for years and turn it into a beautiful place that brings people together, increases food security and strengthens a community? You get a farm.

Now in its third year, Alleycat Acres is an all-volunteer, grassroots urban farming collective that transforms underutilized urban spaces into a network of sustainable urban farms.

Striving to put “culture” back into agriculture, the Alleycat Acres farms are open to anyone who is interested in growing food. The farms are able to flourish only because of the collective work of its members and communities surrounding the farms.

“The harvests are shared with all members and within the immediate community of our farms,” said Leah AdangFry, site manager of the collective’s newest location on Martin Luther King Blvd. and Cherry St. “Any excess produce is delivered via bicycle to neighboring food banks.”

The organization started its first farm in Beacon Hill, on a plot of land donated by a retired school teacher, and broke ground for a second farm in the Central District that same summer.

In its first two years, more than 400 individuals contributed to grow more than 2,000 pounds of food on those two farms. The food not only fed everyone who had helped grow it and the neighborhoods surrounding the farms, it also supported local food banks.

“We call it a farm not a garden because of the importance of it being functional space used for production. It’s also not a P-Patch; there are no individual plots. Everything is community,” said AdangFry.

AdangFry, a former Seattle Tilth member, became part of Alleycat Acres when the organization acquired its third and newest location on MLK and Cherry, just blocks from her house.

“All neighbors received a flyer about an upcoming design meeting for this vacant lot. I went to the meeting and got connected with Alleycat Acres,” she said. “All of our properties are privately owned and [the MLK lot] had been sitting vacant for 10 years,” said AdangFry. “The owner was really excited about doing something community oriented, and gave us a year-by-year lease.”

AdangFry and volunteers spent most of last year designing and implementing.

“We started from scratch. It was nothing but a grass and blackberry field. We laid down mulch and build beds and experimenting with different soils,” AdangFry said. “We did grow quite a bit of food but more in an experimental capacity. The MLK farm should double if not triple its production this year.”

The farms grow mainly vegetables but also some fruit. A small orchard was planted on the MLK farm – their largest site yet – which also houses a chicken coup and beehives.

Work parties on weekends and summer evenings keep the farm healthy and productive.

“We’re always looking for volunteers and welcome projects and experiments – from grain crops to multi-fruit trees,” said AdangFry. “We really want to emphasize that these are public spaces – spaces for people to be in and create community.”

“It’s a lot, too, about displaying what’s possible in a city and showcase that sustainable urban farming is possible,” AdangFry said.

Alleycat Acres welcomes schools and companies for field trips and are looking to host more workshops and events.

“Our community base could be more diverse and we’re working on that,” said AdangFry.

In addition to being community driven and socially charged, Alleycat Acres is also pedal powered.

“We do have a strong bicycling component,” said AdangFry. “We fund our farming with biking, transport food by bikes and many of us don’t even have cars.”

Bikes are a big part of Alleycat Acres’ mission of greening the city, and they use bikes in as many areas of our work as possible, utilizing cargo trailers to transport materials and produce.

Additionally, each year Alleycat Acres hosts a fully-supported 40-to-70-mile bike ride, the Streets + Beets event, which serves as the organization’s biggest fundraiser of the year and covers the costs associated with all areas of keeping the farm running.

“Biking is great because it makes you realize you’re capable of far more than you think you are,” said AdangFry, who completed her first Group Health Seattle to Portland ride last year.

This year’s ride will take place on Saturday, May 4. The exact route is yet to be determined but will be designed in such a way that it can be accomplished by riders from any experience level, from beginning cyclists to hardcore commuters and racers.

Learn more about Alleycat Acres at http://alleycat-acres.org/

 

“Every time you’re around cyclists, craft beer is not far behind”

Monday, February 11th, 2013 by

Business: Peddler Brewing Company
Owner: Dave Keller and Haley Woods
Industry: Food & Drink

Seattle is about to welcome a new brewing company that will bring craft beer and bikes even closer.

Dave Keller and Haley Woods

At the end of February, Dave Keller and Haley Woods will open Peddler Brewing Company, a gathering place for beer lovers and bicyclists alike. The bike-themed brewery is the combination of Haley’s dream of running her own customer-oriented business, and Dave’s dream of brewing and talking about beer every day, and their shared love of riding bikes.

“Initially we thought we’d open a place similar to the Beveridge Place Pub in West Seattle [that serves a large array of regional and international draft beers], but then I just decided that it would be way more fun to make the beer myself,” said Keller, who’s been a home brewer for 10 years. “I think every home brewer has the dream of opening his own place.” And bikes were part of the idea from the get-go.

“Every time you’re around cyclists, craft beer is not far behind,” joked Keller, who raced bikes in college. “Beer and bikes are two passions of mine. It just made sense to combine them.”

Woods added that in looking for a location, the couple wanted to be as close to the Burke-Gilman Trail as possible.

“We wanted it to be an easy destination for bikes,” she said. “So we purposely looked for a place near a bike path.” They found a home for their brewery in the old Maritime Pacific Brewing place on 1541 NW Leary, just two blocks off the Burke-Gilman. “And Ballard’s industrial setting is a natural fit,” Keller said.

Water faucet handle bars

“We’ll have bike parking and a public workstand for minor repairs inside the tasting room,” Keller said. “Where else can you take your bike inside the bar?”

Since acquiring the space in July, Keller and Woods have been spending most of their free time renovating it. Woods, a high school math teacher, and Dave, an engineer, continue to work full time at their day jobs.

“The brewery is our free time activity – just nights and weekends,” said Woods.

Aside from some KickStarter funding, the whole operation has been out-of-pocket and DIY.

“We downsized our living, moved to Ballard from Capitol Hill, and are doing everything ourselves,” said Woods. Taking down walls, drilling, painting, hammering, wiring, sawing, sanding, pouring concrete, installing equipment – you name it. They’re doing it all themselves. “All I had ever done before was maybe paint some walls and hammer a nail in the wall,” said Woods. “It is exciting to look around and see what all we did.”

Penny collection mosaic

Woods even turned her childhood penny collection into a beautiful bike-themed mosaic, hanging just above the bike rack.

“We truly are putting our heart and soul into making this brewery a reality,” the couple said.

So what will Keller be brewing? Peddler Brewing Company has a seven-barrel brewing system, eight taps in the tap room with a few regular taps and a couple rotating seasonal taps.

“We’ll have a large variety – Belgians, IPAs, Kolsch, Caramel ESB, tangerine wheat,” said Keller.

Woods and Keller are planning to be open on Wednesdays through Saturdays. Keep up with their progress on Facebook or on their website at www.peddlerbrewing.com.

Bikenomics is a feature series to spotlight the greater Seattle area’s growing bike businesses. Know a business that should be featured? Send me an email at amrook@cascadebicycleclub.org.

 

 

 

After a successful first season, Bikelava rolls into a bigger, better New Year

Wednesday, January 23rd, 2013 by

Last August, we featured Frosene Sacco and her delicious Greek pastries sold from a pedal-powered vending cart.

Sacco informs us that since she launched her business, Bikelava, word-of-mouth about the delicious pastries traveled quickly and she’s got some exciting changes coming in 2013.

“Business has been great! Lots of support with a good percentage of returning customers at the farmers market,” she said.

Sacco has been pedaling her pastry-laden selling station to the Des Moines Waterfront Farmers Market on Saturdays and the South Lake Union Farmboat on Thursdays throughout the fall and summer.

Until the weather picks up again, she has been keeping busy with events and special orders.

Sacco said she will be obtaining a Mobile Vending Permit this month, which will allow her to sell her pastries at more locations throughout the city.

“It’s issued by calendar year, and since we started later in the season, we decided to wait to get it with a full year’s worth of operational time,” she said, adding that Vanessa Resler and Will Lemke, the couple behind the previously featured bike business, Six Strawberries, were very helpful in obtaining the permit.

“We plan to vend in Seattle more during the weekdays, a few other farmers markets and of course at special events,” said Sacco.

Sacco also revealed a new product that she will be rolling out this year: Baklava Sundaes!

“We will be sourcing a local ice creamery and making a topping with our authentic Greek Baklava! YUUUUMMM!,” she said.

Learn more about Sacco and her Artisan Peddled Baklava business in our previous article and on Facebook.